Tools used by ad and film production companies in Mumbai

Getting an idea is good, but promoting it for mass communication involves a lot of hard work, money, and time. Advertising is a great medium of communicating ideas and persuading masses to act upon them. Every company promotes its products through advertisements. A host of film production companies in Mumbai engage in ad making. They spend their time and money into advertisement production and gain considerable ROIs; this is how the ad film production business works.

Modern advertising tools and techniques have made product promotion easier and cost-effective. Some of the tools used by professional ad film makers in Mumbai are as follows.

·         Bill boards

Billboard advertising is the conventional method that companies use for product promotion. They are cost-efficient, and they grab attention very easily. They are used by many companies for advertising consumer products. But, these days, billboards are gaining traction in the film production market. Many film production companies in Mumbai promote their daily soaps through billboards. Apart from high-rises, subway passages and metro stations have also become a perfect place for this mode of promotion.

·         Cross-promotion

Cross-promotion is a modern advertising technique that many companies are adopting. In this technique, two or more companies promote their respective products jointly through a single mode of advertisement. Many consumer products are being promoted through daily TV soaps. This advertising tool is the most popular as well as entertaining mode of product promotion.

·         Social media

Owing to the omnipresence of the Internet, social media has become a very effective advertising tool. At present, every industry uses social media for product promotion. Many e-commerce companies are trying to gain customers by displaying products on popular social networking websites. Film production companies in Mumbai use social media to build awareness about their films and soaps.